![]() ![]() 25% of sponsored posts on Instagram are fashion-related.4% of Influencers use Instagram Stories for sponsored campaigns.1/3 of the most viewed stories are from businesses.Most followed Instagram business category is Home & Auto with 120K followers.Influencer marketing takes up more than half of the marketing budget for 17% of marketers.There are more than 500,000 active influencers on Instagram.70% of shopping enthusiasts turn to Instagram for product discovery.Annual Instagram advertising revenue is projected to reach around $40 billion in 2023.*No official figures reported Instagram for Business Instagram accounted for 17% of the time U.S.Instagram users spend an average of 30.1 minutes per day on the platform.teens say Instagram is the best way for brands to reach them about new products or promotions. 17.54% of the world population uses Instagram.87% of Instagram users are outside the U.S.There are 127 million Instagram users from the U.S.Out of the 25-34 age group, 16.4% are male and 14.8% are female users.2.1% of Instagram users are 65+ years old.30.2% of Instagram users are 18-24 years old.31.7% of Instagram users are 25-34 years old.48.2% of all Instagram users are female while 51.8% are male.Total Percentage of Instagram Accounts with 1m Followers: Total Number of Monthly Active Instagram Users: ![]()
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